Search engine marketing (SEM)

Search engine marketing (SEM) is the process of promoting and marketing a website through paid listings (advertisements) on search engines.

Ads on most search engines operate on a pay-per-click (PPC) model, meaning that you pay only when a user clicks your ad, and not for the ad impression (the instance in which the ad appears on the page). The other common pricing model in online advertising is cost-per-thousand impressions (CPM), in which you pay per impression, not for any clicks on your ad.

Mobile Marketing

Mobile has become an essencial part of the digital mix and should no longer be taken out of context except to verify how your media adapts to the consumer expectations and devices. We enable you to personalize your marketing outreach to your customers anytime. Avanti Interactive enforces your branding and messaging through news and information, offers and promotions, product sales, customers capture and loyalty building.