Reputation Management and Website Optimization

Take Charge of Your Online Brand and Maximize your Marketing Investment

Reputation Management and optimization lay at the core of profitability for your business in the digital age. Avanti Interactive applies a 360° omnichannel marketing approach to make sure that your business listings are correct and your data is schema.org compliant. We also align your branding for congruency across all of your digital and physical properties, that your review sites and listings are up to date active and accessible; business mentions and reviews are proactively monitored and acknowledged; you are aware of what your competition is up to; you receive immediate and timely reports on all online activity; and your business is current with all digital trends and enhancements to maximize exposure and return on your marketing investment.

We can help your business shine online! Under its Reputation Management capabilities, Avanti Interactive achieves the above outlined approach by providing 3 distinct solutions:

Business Listings Optimization

Today, your "Virtual Doorway" is more important than your actual business doorway.

  • Since 2012 more than 80% of all buying decisions have been made online before a customer enters a door
  • Listings sites are everywhere and even vehicle navigation systems are pulling in listing data for businesses
  • Inaccurate listings were identified in a recent survey of US businesses as the biggest pain point a store faces
  • Do these websites have your correct business information?
  • Are consumers leaving Good Reviews? Bad Reviews?

Here’s what your business will receive as part of our Listing Distribution program:

  • Optimization: Social Media Properties and 300+ listing distribution & citations w/duplicate suppression.
  • 24/7/365 Listings Monitoring
  • Enhanced Control: Correct and Update categories, photos, videos & enhanced content across all listings
  • Special Announcements: Holidays, Special Offers Field on the Fly
  • Responsive Location Page w/ Analytics
  • Website Widgets: Social, Calendars, Menus, & Products
  • Listing Analytics, Reports and Email Alerts

Reputation Intelligence and Brand Management

Consumers are doing their research online before they make a purchasing decision. It’s also where consumers are sharing their experiences

  • How are you managing your online reputation?
  • What are people saying about your business online?
  • Consumers trust what others are saying about your business online
  • 90% of US consumers say they have used reviews to make buying decisions
  • Companies with positive reviews can convert 183% more than those compared with ZERO or negative reviews
  • Do these websites have your correct business information?
  • Are consumers leaving Good Reviews? Bad Reviews?

Here’s what your business will receive as part of our Reputation Intelligence and Branding program:

  • 24/7/365 Brand & Review Monitoring
  • Review Monitoring and Analysis
  • Review Response within 48 hours
  • Industry Average Comparisons, Keyword Competition Analysis, Marketing Trends & Insights
  • Review Generation: Website Widget, Email, On-site
  • Negative Review Suppression
  • Weekly Reports & Email Alerts

Enhanced Brand Reach and Engagement

Social is no longer “nice to have” it is now a “must have.”

  • How are you managing your online reputation?
  • Over 2 out of 3 internet users have social media accounts
  • Popular social platforms have become marketing giants
  • Facebook is the most visited website (of all websites)
  • 53% of people recommend companies and products on Twitter
  • The average consumer mentions brands 90 times/week with family, friends and co-workers
  • There are 5 million images uploaded to Instagram every day
  • 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online
  • 50% of shoppers have made a purchase based on a recommendation through a social media network

Here’s what your business will receive as part of our Social Marketing program:

  • Dashboard Access: Social Media Posts & Reports
  • Customer Intelligence & Review Management
  • Lead Creation and Tracking
  • Suggested Content RSS
  • Social Posting
  • Task Management

Contact Avanti Interactive